Some companies really value their customers while others see them as a necessary evil… where does your organization sit?

If you’re like me, you know the value of your customers, and you maintain a focus on them.

One of the things I learned early in my career is the power of a handwritten card. Usually I receive bills in the mail and most of my life is handled through email, so when I receive a handwritten card in the mail… it gets my attention. And knowing that, I try my hardest to send out handwritten cards every month.

The results are amazing! I usually get a call or email form the recipient… they go out of their way to contact me, just to say thanks. Now that’s powerful customer relationship management! Not only does it put me front and center in their mind, it helps bring us closer together, and makes us both feel better about knowing each other… knowing each other as people not business associates!

So if you want to take your customer relationships to a whole new level, I suggest you try this out… let me know how it goes.