As I was walking downtown today, I was handed an advertising piece for The Fairmont Royal York hotel… a beautiful grand hotel at the foot of Toronto. They’re celebrating their centennial year!

In honour of this occasion, they’re offering a summer rate for Ontario residents which I think is such a great idea. That’s the beauty of advertising, it makes people consider spending their money with you, especially when you make them an offer they can’t refuse.

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We’ve all heard the saying that “people buy from people” and I’ve seen it in action over and over.  In fact, I have left stores when I didn’t “feel” comfortable with the sales person. And on the flip side, I know I have bought more than I really came for, when the sales person was really nice and I “liked” them.

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Dr. Tom Sant of The Sant Corporation has a recent post on his blog entitled Broadcasting on WII-FM.  While his posts usually focus on sales, there is a very close relationship to customer service and I wanted to comment on that parallel using this article as a base.

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