Juicing The Orange
By Pat Fallon and Fred Senn
"In 1980, when we first contemplated starting our own agency, the advertising world was buzzing about something called "media leverage..."
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
By Jonathan M. Tisch and Karl Weber
Never Eat Alone
By Keith Ferrazzi and Tahl Raz
"How on earth did I get in here? I kept asking myself in those early days as an overwhelmed first-year student at Harvard Business School..."
Grapevine
By David Balter and John Butman
"Like every other marketer in the world, I thought I knew what word-of-mouth was all about..."
The New Gold Standard:
5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
By Joseph Michelli
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
By Joseph Michelli
